Challenge 7 Identity, Website and Social Media

I met Lee Goward whilst I worked on the iPaintPro website. In January 2011 he asked me to help him out with Challenge7 – a fund raising initiative in aid of Great Ormond Street Hospital for Children. Lee planned on completing seven gruelling cycling challenges over seven months, from cycling London to Paris in less than 24 hours, to riding west to east across the Pyrenees in five days as well as London to Monaco in six days!

To support this he initially wanted a simple website to help raise awareness of the challenges but after an in-depth discussion the list of requirements increased somewhat so I ended up working on the following:

From several concepts, Lee chose his favourite which I refined before producing versions suitable for professional print, web and in-house printing / presentations.

Designed to be flexible, clean and modern I created and built the multi-page responsive site which includes home page image and video slider, promotional areas, tabbed text layouts, bike GPS integration and SEO. The site is responsive so it re-sizes itself when displayed on tablets and smartphones. I also arranged the domain purchase, hosting and set-up IMAP email accounts. At the time of writing I continue to update the site with relevant content and news stories as required.

Challenge7 Home Page with Image Slider

Social Media
I created all the Challenge7 social media and Just Giving donation pages and added graphics were necessary along with initial content:

Business Cards and A5 Flyer
Utilising images I retouched from a photoshoot with Skinny Cat Photography (who I had put Lee in-touch with), I designed a set of cards for Lee and arranged for them to be printed. I also designed and copywrote an awareness raising flyer for Challenge7 and supplied repro-ready artwork for Lee.

I created the original Challenge7 introductory video which is used on the website and I edited other videos Lee supplied to me, top-and-tailed them with logos, and added to his YouTube channel, website and Facebook.

Cycle Clothing and Support Van
I supplied logos in file formats as requested and made layout suggestions for the branding of Lee’s cycle clothing and the graphics on his support vehicle.

Click on a thumbnail image to view my work for Challenge7.