Claire Wright was in the process of getting her new company, The Soho Furrier, off the ground. The business takes a contemporary, fashion forward approach to create stunning collections of beautiful fur pieces and accessories for everyday wear. Claire approached me as she required the logo she had designed in PowerPoint (!) turning into actual artwork suitable for professional repro as well as web friendly and self-print versions. I thought the logo could do with some more work so I designed a new version that I felt combined the traditional aspect of her business with her forward looking approach. The logo is used extensively on her initial website, events, clothing labels and so forth.