In April 2006 an ex-colleague from KMI, Kirsty Pope, asked me to design and artwork a series of outer pack cartons for Craft Lite – a range of lighting solutions designed for home hobbyists. To be frank, and Craft Lite would be the first to admit it, the images supplied varied in quality enormously.
With no budget to re-shoot, I designed a graphic way of displaying the product on each carton – making the most of the photographs – as well as distinctive branding for the packaging. Consistently applied this meant the packs formed a strong range on-shelf. I suggested copy for each pack and utilising supplied cutter guides, supplied finished artwork for print. I also designed and artworked supporting sales leaflets.
Click on a thumbnail image to view some of the packs and literature.