As part of our internet marketing strategy, King of Shaves decided to launch several blogs in early summer of 2007. Will King had actually been writing regularly for our website www.shave.com since October 2001 though we didn’t know it was called a blog then! Our web developer Olly Stephens installed the Moveable Type blog CMS and I customised a set of templates so all of our blogs had the same identity. I set-up preferences to minimise spamming, managed the users and backend.
I also wrote for my “design blog” – this was a good exercise and I endeavoured to only write when I had something to say, whether it was talking about a new product we had launched, or commenting on outside design work.
Click on a thumbnail image to view some sample pages.