Taking inspiration from lovemarks.com, Will King wanted to create a website that would actually encourage consumers to interact online discussing what they loved and hated about brands. He called this “The Word of the Mouse Online” and I was asked to provide an identity and templates for www.twomo.com.
I designed the logo and site graphics and a series of HTML and CSS templates for all the site pages, forms, small print and so forth so that the programmer (Olly Stephens) could then build the site’s CMS. Apart from the introduction page, I also wrote all the text for the site and provided a series of ‘headline’ images and provocative statements designed to provoke opinion and encourage discussion.
Click on a thumbnail image to view some sample page templates and banner suggestions.